What “interest-based” negotiation actually means for sellers

Positional bargaining sounds like this: one side names a high price, the other names a low price, and everyone digs in. Interest-based negotiation asks a different question: what does each person actually need?

A seller might need a specific closing date, help with tenants, or enough proceeds to pay off a mortgage. A buyer needs a property that can be improved and put back to use at a sustainable cost. Those interests can overlap even when sticker prices look far apart.

That is why we ask about your situation before we talk numbers. Timeline, condition, remaining mortgage, and what a successful exit looks like for you all belong in the conversation.

A win-win is not a slogan. It is a structure: a clear offer, a transparent rationale, and a close that solves the problem you brought to us, without leaving you feeling squeezed.